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Filum

Customer experience management framework

Build a durable advantage: start by putting the customer at the centre

Understand your customers, and surface the needs they never told you about along their journey with your business.

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Trusted by leading businesses

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xID — the complete profile

Build a complete customer profile

Every target customer's profile on one unified screen, so the whole team understands the customer and can personalise what they deliver.

  • Customer lifetime value, calculated automatically
  • Customer data views you can shape around what the business needs
  • Customer data kept current, in real time
  • Experience metrics computed for you: CSAT, CES and NPS
  • Support personalised from the customer's own profile
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Customer segmentation

Segmentation that actually informs strategy

See what defines each target segment, and reach them with an approach that fits.

  • Segment customers by how they interact with the business
  • Segment templates built for each industry
  • AI-native segmentation, not manual list building
  • Group target customers on any factor: income, loyalty, number of transactions and more
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Intelligent reporting

Report on and analyse customer feedback

Create an excellent experience for your customers and growth becomes durable. Start connecting every experience with Filum from your first day.

  • Combine live data from several sources into one view of customer revenue
  • Filter by customer segment or sales channel
  • Design the report the business actually needs
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Customer stories

How leading companies built their customer experience

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Durable growth comes from an excellent experience

Create an excellent experience for your customers and growth becomes durable. Start connecting every experience with Filum from your first day.

Integrations that fit

Better service starts with understanding your customers

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Filum Customer 360 and Callio Call Center

  • Unify your Callio call-centre data with Filum Customer 360 in one step
  • Collect and analyse customer data from your support call centre
  • See the whole profile and the whole journey in one place
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Filum Customer 360 and KiotViet

  • Pull order data in to enrich customer profiles
  • Group customers automatically from their transaction history
  • Customer lifetime value (CLV), calculated automatically

Resources

Ebook

The Customer Experience Management framework

Why a business needs a Customer Experience Management framework, and the steps to building a CX strategy on it — in this ebook.


News and press