The Customer Data Platform Report 2020 by Segment

This is originally posted in Segment. As Filum is considering CDP is an application in our App Store so it is also good chance to share this report to you.

Key findings

Real-world use cases

Understand how CDPs are being used with real-world examples and results from companies like Bonobos, DigtialOcean and IBM.

Top events collected

In addition to where data is collected from, this report synthesizes what what type of events (page views, conversions, engagement, etc.) are collected across thousands of B2B and B2C companies.

Predictions for the CDP market

We asked CDP users and analysts what their top predictions are for the CDP market to help you understand where the market is headed and how it will evolve over the next 1-5 years.

Alright. It’s reading time!

We use cookies and third-party services to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. You can find out more here