Real-world use cases
Understand how CDPs are being used with real-world examples and results from companies like Bonobos, DigtialOcean and IBM.
Top events collected
In addition to where data is collected from, this report synthesizes what what type of events (page views, conversions, engagement, etc.) are collected across thousands of B2B and B2C companies.
Predictions for the CDP market
We asked CDP users and analysts what their top predictions are for the CDP market to help you understand where the market is headed and how it will evolve over the next 1-5 years.
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