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Data-Driven Sales by Clearbit

Data-Driven Sales brings together experts from high-growth SaaS companies, and shows exactly how they have used data to transform their companies. Written by 10 guest authors and covering topics like pricing, automating outbound, sales forecasting, hiring, and much more.

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Data Architecture Basics by Dataiku

Data architecture is the foundation of every organization’s data strategy. Just like in a house or office, the structure determines whether the inhabitants are able to perform their tasks.

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Knowledge

First party data: use it or you lose

In Marketing landscape, everyone talks about first party data. Lots of studies, researches found that companies are investing heavily on activation of it. This post will help explain why first party data is the most critical element for the marketing game and how we can win the game.

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